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Customers now have more power than ever before. The digital democratisation of society has allowed disruptive companies to reshape market segments. These energized consumers demand products and services that work for him or her, and boardrooms must be qualified to accommodate this kind of reality. Based on the Director Institute, marketing needs from long run board users increased by simply 60%! Therefore , what is the solution to the problem? The solution is marketing. By simply creating more beneficial campaigns, advertising executives may demonstrate the importance of their job to the aboard.